Jaguar XE

The New Jaguar XE is the most advanced and efficient compact sports saloon ever, with an range of five models allowing you to choose between performance or luxury.

Jaguar XF

An assertive design that stands out from the crowd. The Jaguar XF is an unrivalled combination of comfort and refinement in a dynamic, luxury saloon.

Jaguar XJ

Defining what a luxury car should be. The Jaguar XJ is a dramatic blend of beauty, luxury and quality available in both Standard or Long Wheel Base.

Jaguar F-PACE

The F-PACE is a Jaguar shaped to be an SUV and not the other way around. Blending performance with intuitive technology, the F-PACE is ahead of its class.

Jaguar F-TYPE

A pure Jaguar sports car. The F-TYPE has been engineered for high performance and instant agility. Available as both Coupe and Convertible.

Used Jaguars

We ensure every Jaguar meets our exacting standards, meaning only the very best models we select are available. Browse our exquisite range of Used Jaguars.

New & Used Jaguar Car Dealer in Hertfordshire & North London

New & Used Jaguar Cars, Servicing, Repairs & MOTs in Hertfordshire & North London


Welcome to Spire Jaguar, a proud member of the Spire Automotive Group based in the South East of England. Dedicated to going above and beyond when it comes to your Jaguar experience, we offer the expertise needed to help you find the ideal car for you. Located in Watford, Hertfordshire, our Jaguar showroom houses the full range of New Jaguar Cars as well as an impressive selection of Jaguar Used Cars, in stock and available for you to test drive seven days a week. Plus with highly competitive Jaguar Offers, affording your next Jaguar may be easier than you think. Should you have any questions or would like to speak to a member of the Spire Jaguar team, simply contact us.

New Jaguar F-TYPE SVR

New Jaguar F-TYPE SVR

200mph F-TYPE SVR coming soon to Spire Jaguar. The most performance-focused Jaguar sports car.

New Jaguar F-TYPE British Design Edition

New Jaguar F-TYPE British Design Edition

Bespoke styling makes this the most exclusive F-TYPE yet. Available in Coupe or Convertible body styles.

New Jaguar F-PACE Reviews

New Jaguar F-PACE Reviews

The all-new F-PACE has continued to impress with an array of impressive reviews. Read them all here.

New Jaguar F-PACE Accessories

New Jaguar F-PACE Accessories

Accessories for the all-new Jaguar F-PACE are now available. Explore the range of accessories available.

Ask us any questions you may have on new, approved used sales and servicing at Spire.